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Showing posts from 2017

LAUNCH PAD!

I’m in the middle of launching my fifth book, Waters and the Wild, and I thought I’d talk about what goes into a book launch – not just in the interest of shameless self promotion, but also in the hope of sparking a few thoughts in others facing the same thing.

I think this whole launch-thing is easier with later books but they do miss the crucial buzz of a first book where people find out about your shady existence as a writer and are excited to try the book. For book one my family and writing friends were the main cheerleaders and sources of the ra-ra-ing that went on.
For later books, I find that has expanded somewhat into actual – get this! – readers. I also have an awful lot already in place. Goodreads page, check. Amazon author pages, yes. Which makes getting reviews in early a little easier – and thanks to everyone who has taken a review copy.
So how did I go about deciding what to do with this book and who to approach? Apart from my now patented method of blag-say-yes-panic-…

LINES IN THE SAND

Being the sort who can’t write books that are all the same market, I’ve found myself straddling the various worlds of publishing.
This week, I’ve been knocking around some indie resource sites. Trad authors, take note – if you ever want to know how to market yourself and your book, go talk to the indies. They know so much about how Amazon works, where to get reviews, about blog tours and hops, mailing lists and loads of other goodies. The work they put into marketing their books – with no publisher support, remember – and building their brand is jaw-dropping. I have huge respect for them.
So, of course, me being me and wanting to do well at this writing lark, I should have immediately ran off and explored All The Things. But I didn’t.
Why not…?
Partly this is to do with the law of diminishing returns. I’ve tried multiple book sites that list my book on offer (speaking of which, Inish Carraig is 99p next week… just saying…) and, frankly, the returns are rarely much more than I spe…

ON DODGING BULLETS

This publishing world is full of bullets and as I gain more knowledge of the world I see more of them, some dodged by sheer luck, some by good advice, and some by research.
That research is something I’m knee deep in. I’m taking a new course about approaching writing as a business, about things a million miles from your muse, like percentages and contracts and sales bases.
One thing that this week’s research threw up was just how much debut authors are struggling in the market – especially debut authors under the traditional publishing houses. Their share of the debut authors’ market has dropped from 22% to 9% over 2014-16 (authorearnings.com).
Just stop for one minute and think about that. You go to the trouble of finding an agent, of getting a big publisher, and then you find out that you’re getting such a low share of the market (and, let’s be honest, debut author income is small anyway…)
Many moons ago (it feels that way, anyhow) I got a response from a big 5 house who cons…

On local communities

I’ve talked, lots of times, about the importance of online support and communities. It’s an important, and valid, subject. Gone are the days of needing a UK publisher and a US one (unless you’re traditionally published and with an agent, where that model still applies). For self publishers, and many of those with small and medium presses, the book is available throughout the world. (I felt like doing a He-Man: “By the power of Kindle!” right about here. I almost desisted.)
What I’ve talked about less is building local networks.
Once, they were the mainstay of any author. Getting a book out meant gaining the support of local booksellers, of visiting reading groups, of having your local press do a little bit of coverage about you. There was no internet, no kindle – your name had to build slowly and surely, like tentacles on an octopus, reaching and reaching.
Then, in the rush to be on facebook and twitter, to have sales in America (and, to make a living as an indie author, you do nee…

Cover - Waters and the Wild

This week I finally (! I'm not a patient person and sitting on this one has been killing me !) revealed the  cover to my next book, Waters and the Wild (out in July from Inspired Quill)

So, let me preen for just a moment before I go on.

Preen, preen, preen, lovely, lovely, lovely.

Okay. Done.

You'll have picked up I really love this cover. Why? Well, firstly, it captures the place and setting so well. It would have been easy, in a book about fairy glens, to have the fairy cliches dominate. But that would have missed the subtleties of the place (and story). Yes, we're in fairyland. But that fairyland isn't just the scenic glens - it's muddy lanes, under dark skies, with shadows all around. It's on bleak hillsides, next to burial cairns. It's in sea caves and gardens. In this story, the fairies are everywhere.

So, I love that we have a laneway, in the glens, with encroaching shadows. And I love that it has Amy on the front cover.

I don't open the st…

Inish Carraig - a self publishing journey

About 2 years ago, I took a decision. I decided to ask my then agent (although we were going through the motions, having already decided to part company) to pull Inish Carraig from the remaining editors looking at it. We'd been on submission over 6 months and the comments coming back patently indicated it wasn't hitting the market it was subbed to (which it wasn't - it had been a crossover novel turned into a YA novel and subbed as a crossover....)

I decided to publish the book myself. I thought it was too good to sit in a trunk somewhere. I wrote Inish on a whim, had fun with it and was surprised by how solid the final book felt. I wanted to share it.

How did it go?

Well, firstly - by the time Inish Carraig came out I knew it was a book to be proud of. My beta readers loved it, my editor advised me it was solid, many of the publishers had nice things to say about it. One editor - at a big 5 house - liked it a lot and mused on it for months before rejecting as they didn…

On giving up

Last week, in a national newspaper an author dared to set out the reasons they had decided to give up after their second book on the market didn't achieve what they hoped it might. I won't link to the original article, partly because it's all over the place, anyway, and partly because the sentiments within it aren't what I wanted to write about (I could blog about stickability and bemoan the lack of it, but not this week)

No, what I wanted to talk about was, partly, the reactions I've seen all over the internet about it - few of them generous. They've ranged from (and I'm paraphrasing)

the writer had it lucky, they had an agent, they were already doing better than most
How dare the writer think they were going to make it in two books, this takes years
They're a quitter, and we're not
Their expectations were so high, they set themselves up to fail.

I'm not saying there mightn't be a grain of truth in some of this. I don't know to be hone…

Carolyn Hill, Beneath the Skin - interview

I'm joined this week by Carolyn Hill, author of the sf-romance, Beneath the Skin. I found it a really interesting take on the sf genre, leading with the characters, and jumped at the chance to ask Carolyn a few questions.  

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 Both leads are challenging characters in their own right – did you have a preference writing either, or did any present difficult challenges?
The novel is told mostly from Aleta’s point of view, with occasional scenes told from Riven’s viewpoint.In the initial draft, there wasn’t much of Riven’s view, because his shapeshifting was a secret that I was keeping from the reader as well as from Aleta, but as I revised the drafts, I decided that I wanted to let the reader know his secret long before Aleta figures it out.
Aleta doesn’t know who she is at first; she has been robbed of the adolescence during which most of us begin sorting out who we are and who …

On finding your themes

I'm off to a meeting later today, and for that meeting I've been musing on my writing and where it's taking me and how it has changed over time - and I think that's something that rarely gets mentioned, as if, once we start producing writing and putting it out there, we're somehow the completed article - that, that style, is ours forever.

My first books were zippy Space Opera, and very much of the genre. I love them very much and definitely plan to revisit the Abendau universe at some stage - but they're very different from what I'm mostly writing: stories set in the real world that combine our world with hidden worlds.

All of which started me thinking about what makes a writer go from one type of book to another. By that, I don't just mean the external trappings of genre, but something deeper - in my Irish books (primarily Northern Irish) I write a lot of description, of places especially. In Abendau my description is lighter, with much of it pared dow…

On pitching

This week I entered Pitmad (a twitter contest which lets you put up a pitch and see if any agents go for it.) Now, this was risky since I haven't finished the book (but it's not that far out).

So, why do it? If it's not to win an agent, why bother?

Well, basically we need to learn to pitch - and we need to work out which ones work and engage, because, when it comes to selling our books, we need to be able to talk about them and make them sound interesting without boring people before we get to the point.

My easiest book to pitch is Inish Carraig. Any sort of combination of 'the aliens invade Belfast; the locals aren't happy' seems to work in the sense people either like the sound of it or they don't. My hardest is Abendau - there's just so much nuance to it and so many layers it is harder to identify the themes. ('A grimdark Star Wars' vaguely works but doesn't do justice to the body of work.)

I find having a pitch in mind also helps me with…

The Five Stages of Review Hell

I've had two contrasting experiences this week which prompted my thinking around this blog. The first was a conversation with an established writing friend, who has three books out. We were talking about each other's books and I said I thought I'd left a review having read their book - but wasn't sure. (Must check, actually). And they were equally not sure because they hadn't looked at their reviews for awhile.

In the meantime, I have several friends who have only just brought out their books and they know what reviews they have, what stars they've been awarded, and who else might be going to leave a review.

That was me a year or so back. And, I suspect, the first exchange will be me in a year or two. (I'm not there yet. Not quite.)

So, here's how the review cycle has gone. (For me. I assume there are some writers who come out of the blocks not giving a damn and plenty of veterans who still angst over reviews).

1. The book is released. You've had yo…

On payment and doing things for free

My proper blog for the week, then, and it's about authors and getting paid for their time. At the moment, there is a pretty militant voice that states we should be paid for our time, that we should not attend panels and conventions or deliver workshops without recompense.

In principle, I think this is a good thing. Exposure does not feed my kids, or keep the roof over my head. We should be looking for sustainability within writing. If I deliver a course on writing - that should be paid. That takes my expertise and time and resources. 

But.... And here is where I don my flak jacket and realise the rest of this blog might not make me popular.... there is also a place for not seeking payment.

For me, this is on two counts. Firstly, I'm a genre writer. One of my communities is the science fiction and fantasy community, and their events happen outside the mainstream writing events. They are run on a shoestring - often at a loss. Their ticket prices tend to be low (£20-odd quid w…

Carpe Diem

This isn't going to be a long blog today. I don't have the heart for it.* But it is one from the heart.

We don't know what is ahead for us. We don't know when our opportunity to tell stories will end. It might be illness, or time, inclination, or lack of confidence. It could be because we're no longer here.

When a writing friend is lost, I feel the loss in two ways - for the person, of course, but also for their worlds and stories. That part of them - that passion, that unique place - is lost, too. And I think of all the hours some of us put into stories that we never put out anywhere. We wait for an agent to take us on. Then we wait for a publisher. If we don't get one we go back and try again, and we shelve our book and our world and we tell ourselves that's fine, that we can always write another story, and another, and another, and then suddenly we can't.

A few years ago, I started a rather worthy thread on a forum, about these self publishers shovin…

On Jealousy

One of my least favourite things about being a writer is the comparisons that we make with other writers.
Things like ‘they won an award – and I want one! Preferably the same one’. Or that a writing friend has a new contract with a big 6 publisher, or snagged the agent we wanted. That when they post something on facebook it gets fifteen likes to our eight. That they have more Goodreads reviews than us. Or have a higher rating. Or they got on a panel and we didn’t.
A few weeks ago, someone told me I was living the life they wanted. I blinked. This crazy life of writing at a beat-up kitchen table on a very old computer (with no F key – I wore that one out writing Inish Carraig), fitting writing around work and life and chaos? Were they mad?
But I have books out. I have an immensely enjoyable time as a writer: even if it’s not making me anywhere close to a living, it’s all great fun. Why not want to be me, instead of the award-winning Big-6 published Jo who no doubt exists in another…

Crowdfunding a self-published book

One of my writing friends, Olli Tooley, joined me today to talk about crowdfunding a project in a really nice guest post :)



As a writer with a very limited amount of disposable income I have always faced a serious challenge in terms of bringing my book to market. I am not complaining mind; writers with a “proper job” may be able to afford to pay for editing out of their disposable income but they must have to work incredibly hard to produce books in the evenings and weekends, and finding time to promote must be nigh on impossible.  I confess, the thought of sending my MS off to literary agents and getting the occasional rejection letter really didn’t appeal to me, so I never considered going the conventional publishing route. I have good friends who are traditionally published and I admire them hugely for their tenacity and strength of character, but that’s not me.
My first published book “Time Tunnel to Londinium” was a 9k word children’s story. I didn’t do a full professional job on th…