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Showing posts from May, 2017

LAUNCH PAD!

I’m in the middle of launching my fifth book, Waters and the Wild, and I thought I’d talk about what goes into a book launch – not just in the interest of shameless self promotion, but also in the hope of sparking a few thoughts in others facing the same thing.

I think this whole launch-thing is easier with later books but they do miss the crucial buzz of a first book where people find out about your shady existence as a writer and are excited to try the book. For book one my family and writing friends were the main cheerleaders and sources of the ra-ra-ing that went on.
For later books, I find that has expanded somewhat into actual – get this! – readers. I also have an awful lot already in place. Goodreads page, check. Amazon author pages, yes. Which makes getting reviews in early a little easier – and thanks to everyone who has taken a review copy.
So how did I go about deciding what to do with this book and who to approach? Apart from my now patented method of blag-say-yes-panic-…

LINES IN THE SAND

Being the sort who can’t write books that are all the same market, I’ve found myself straddling the various worlds of publishing.
This week, I’ve been knocking around some indie resource sites. Trad authors, take note – if you ever want to know how to market yourself and your book, go talk to the indies. They know so much about how Amazon works, where to get reviews, about blog tours and hops, mailing lists and loads of other goodies. The work they put into marketing their books – with no publisher support, remember – and building their brand is jaw-dropping. I have huge respect for them.
So, of course, me being me and wanting to do well at this writing lark, I should have immediately ran off and explored All The Things. But I didn’t.
Why not…?
Partly this is to do with the law of diminishing returns. I’ve tried multiple book sites that list my book on offer (speaking of which, Inish Carraig is 99p next week… just saying…) and, frankly, the returns are rarely much more than I spe…